AppleCareless
May 04, 2012 at 10:14 AM | categories: customer service, applecare, apple, ux | View Comments
While I almost never buy extended warranties, conventional wisdom is that youshould always buy AppleCare for an Apple laptop. You have up to a year afterbuying your laptop to purchase the extended coverage. At a high level, you'rebasically buying an insurance policy for a piece of hardware with a specificserial number. Why does Apple make this so difficult?I bought my MacBook Pro directly from Apple's website. Here's how AppleCarepurchase should work:I log in to their store website.I view my order history and find my laptop.Apple has my MacBook Pro's serial number on file with this order, and they also have...
